{"id":16737,"date":"2025-07-07T15:20:48","date_gmt":"2025-07-07T19:20:48","guid":{"rendered":"https:\/\/cpaquebec.wp.vortexdev.com\/a-propos-de-nous\/campagnes-publicitaires\/"},"modified":"2026-04-02T16:19:29","modified_gmt":"2026-04-02T20:19:29","slug":"ad-campaign","status":"publish","type":"page","link":"https:\/\/cpaquebec.wp.vortexdev.com\/en\/the-order\/a-propos-de-nous\/ad-campaign\/","title":{"rendered":"Ad campaigns"},"content":{"rendered":"\n
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Since its creation in 2012, the Quebec CPA Order has conducted ad campaigns to raise awareness of the CPA designation, position the accounting profession as a career of choice for young people, and demonstrate the added value of working with a chartered professional accountant in the business world.  <\/p>\n\n\n\n

These are our most recent campaigns for future CPAs:<\/p>\n\n\n\n

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CPA, C’PA mal \u00e7a qu’on fait | Winter 2026<\/a><\/div>\n\n\n\n
Life in an accounting firm might just add up for you (2025)<\/a><\/div>\n\n\n\n
CPA might just add up for you (2025)\u00a0<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Winter 2026<\/p>\n\n\n\n

CPA, C’PA mal \u00e7a qu’on fait <\/h2>\n\n\n\n

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On January 12, we launched our new campaign targeting the next generation. The campaign\u2019s theme, \u201cCPA, C\u2019PA mal \u00e7a qu\u2019on fait,\u201d conveys the action-packed side of the CPA profession. Last year, we highlighted the characteristics and personality traits that are typical of CPAs with the signature \u201cCPA might just add up for you.\u201d This year, we plan to focus on what makes up the DNA of the profession in a changing world. In other words, who we are and what we do.<\/p>\n\n\n\n

The campaign is centred around 6 original illustrations by a Montreal-based artist that each have their own catchy phrase. These visuals can be foundon and around campuses, in the public transportation system and on the Internet.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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They were rounded out by several other wonderful creative initiatives.<\/p>\n\n\n\n

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Videos with three influencers<\/h5>\n

The Order worked with three influencers, the journalist Alexplique, Maxence Garneau and comedian Mibenson, on three videos with \u201caction-packed\u201d content!<\/p>\n<\/div>\n \n\n

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\n \n Alexplique | Promenade de chiens<\/a> <\/span>\n \n Maxence | Chute libre<\/a> <\/span>\n \n Mibenson | Surf<\/a> <\/span>\n <\/div>\n <\/div>\n\n\n\n
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Video advertisements<\/h5>\n

Remember the escape room and introduction videos from the last campaign? They were reworked for the 2026 campaign and converted into 15 and 16-second formats.<\/p>\n<\/div>\n \n\n

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\n \n View the 4 videos<\/a> <\/span>\n <\/div>\n <\/div>\n\n\n\n
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\u201cMicro-ondes\u201d podcasts on Radio-Canada and Nico Pham<\/h5>\n

Radio-Canada launched a brand new concept, the \u201cMicro-ondes\u201d podcasts, which are one-to-two-minute audio clips that provide a quick and effective explanation of a topic. The CPA Order is the first partner to embrace this concept. Hosted by Nico Pham, who shares his vivid insights with a touch of humour, the clips present several different facets of the profession.<\/p>\n<\/div>\n \n\n

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\n \n Listen to the podcasts<\/a> <\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n\n
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Promotional activity at a climbing centre<\/h3>\n\n\n\n

A climbing centre may be an unusual place to promote the profession, but the CPA designation helps professionals reach the highest summits. Visit Le Mouv\u2019 indoor climbing centre in February to climb the CPA course. Ads starring future CPAs will be filmed there and broadcast on social media later in 2026.<\/p>\n<\/div>\n<\/div>\n\n\n\n

The ads lead to our\u00a0micromag<\/a>\u00a0(Web magazine designed for mobile phones), where viewers will find practical information, videos and quizzes about the profession.<\/p>\n\n\n\n

In short, a bunch of different tactics are being used this winter to attract the next generation of CPAs.<\/p>\n\n\n\n

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Media plan<\/strong><\/h3>\n\n\n\n

January to March 2026<\/em><\/p>\n\n\n\n